{"id":1332,"date":"2019-11-25T16:38:23","date_gmt":"2019-11-25T16:38:23","guid":{"rendered":"http:\/\/www.foursixty.net\/?p=1332"},"modified":"2026-01-12T22:37:04","modified_gmt":"2026-01-13T02:37:04","slug":"for-michael-review-top-7-facts-and-stats-you-need-to-know-about-instagram-shopping","status":"publish","type":"post","link":"https:\/\/www.foursixty.net\/blog\/for-michael-review-top-7-facts-and-stats-you-need-to-know-about-instagram-shopping\/","title":{"rendered":"Top 7 Facts and Stats You Need to Know About Instagram Shopping"},"content":{"rendered":"\n

Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial<\/a> and post-millennial audiences. That raises the question of why. <\/p>\n\n\n\n

What is it about Instagram that makes it such a powerful platform for modern-day marketers? We have seven key stats and best practices <\/a>that highlight why you need to have an Instagram monetization<\/a> and marketing strategy.<\/p>\n\n\n\n

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  1. One Billion Active Users Each Month<\/strong>

    Every single month, Instagram has a     billion<\/a> people accessing it. That\u2019s an astounding number for you to reach as a marketer. Not only that, but more than half of those people are accessing Instagram every single day.
    \"Instagram<\/figure>
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  2. Almost Two Thirds of 18-29 Year Olds are on Instagram<\/strong>

    64% of people between the ages of 18 to 29 are on Instagram. This emphasizes just how robust a social media platform Instagram is for targeting and engaging younger people, particularly millennials.

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  3. 72% of Teens are Using Instagram<\/strong>

    Yes, teens have moved away from text-heavy platforms like Facebook and Twitter. But if you want to target generation Z or the post-millennial generation, then Instagram is the best vehicle for your marketing efforts. Instagram, as a visual platform, is the     number 1 social media<\/a> platform for teenagers, having cleared Snapchat late last year.

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  4. 4 in 5 People Follow a Business Account<\/strong>

    80%<\/a> of Instagram users follow a business account. This statistic really highlights why Instagram is proving to be such a dominant marketing outlet for businesses. Most people on the platform are actually seeking out businesses to follow, giving those businesses a direct marketing line to their audience.

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  5. Between 10 a.m. and 3 p.m. on a Weekday is the Best Time to Post<\/strong>

    Although the best time to post on Instagram is highly variable due to the differing nature of brands and their audiences, overall, a 5-hour window spanning from 10 in the morning to 3 in the afternoon has proved to be the time that     generates the most engagement<\/a>. This fact shows a simple way for new brands to best utilize Instagram for results.

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  6. Video Posts Receive 38% More Engagement Than Images<\/strong>

    Another statistic that shows a simple way for brands to get     more engagement<\/a> on the platform. Video posts garner considerably more engagement than posts that only have images, this includes over twice the number of comments. This is the ideal situation for anyone who wants to turn their content shoppable<\/a>.

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  7. Instagram Users Spend Almost an Hour on the Platform a Day<\/strong>

    On average, an Instagram user spends     53 minutes<\/a> per day on the platform. That\u2019s almost an hour for them to find your brand, engage with your brand, and fall in love with your brand. <\/li>\n<\/ol>\n\n\n\n

    Why these stats? Because the opportunity on Instagram isn’t fully saturated. Even with algorithm<\/a> changes over the last couple of years, consumers are still regularly engaging with brands on Instagram. In fact, Facebook’s 2019 report highlights<\/a> the power of Instagram as a sales tool:<\/p>\n\n\n\n

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    87% of survey respondents said that they took action after seeing product information on Instagram, so reaching consumers as they’re shopping on Instagram can definitely help drive results for your business<\/p>\n<\/blockquote>\n\n\n\n

    Facebook, which owns Instagram, explored the power of Instagram for shoppers beyond sheer reach. Their research surfaced that people use Instagram throughout the shopping journey, from discovery to conversion. By skipping out on offering a Shoppable Instagram<\/a>, you miss out on opportunities to close sales every day.<\/p>\n\n\n\n

    Ready to take action? You can create your free trial now<\/a> or get to know our full suite of UGC and Instagram Shopping<\/a> offerings. Also, if you’re new to Instagram shopping and have a Shopify store, see our guide on how to link Shopify to Instagram<\/a>. It is time to take your user generated content strategy<\/a> to the next level.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial and post-millennial audiences. That raises the question of why.  What is it about Instagram that makes it such a powerful platform for modern-day marketers? We have seven key stats and best practices that […]<\/p>\n","protected":false},"author":7,"featured_media":1437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"modified_by":"adam.rotman","_links":{"self":[{"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/posts\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":15,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/posts\/1332\/revisions"}],"predecessor-version":[{"id":2617,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/posts\/1332\/revisions\/2617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/media\/1437"}],"wp:attachment":[{"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/categories?post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foursixty.net\/blog\/wp-json\/wp\/v2\/tags?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}