{"id":2073,"date":"2025-07-13T22:47:14","date_gmt":"2025-07-14T02:47:14","guid":{"rendered":"https:\/\/www.foursixty.net\/blog\/?p=2073"},"modified":"2026-03-22T22:52:51","modified_gmt":"2026-03-23T02:52:51","slug":"shoppable-videos","status":"publish","type":"post","link":"https:\/\/www.foursixty.net\/blog\/shoppable-videos\/","title":{"rendered":"Shoppable Videos – What are they and how to convert better?"},"content":{"rendered":"\n

A shoppable video is a TikTok<\/a>, Instagram Reel<\/a>, or YouTube Short where viewers can get a dose of entertainment and <\/em>buy the coolest new products.<\/p>\n\n\n\n

Take TikTokker Zach King\u2019s Magic Ride<\/a> video\u2014the most-watched video<\/a> ever on TikTok with over 2 billion <\/em>views. <\/p>\n\n\n\n

In those captivating 18 seconds, King appears to fly around a parking lot on a broomstick before revealing that he\u2019s actually on a skateboard. He’s creating the illusion by using a mirror with a broom and some clever use of mirrors and props.<\/p>\n\n\n\n

Or is he? Maybe not.<\/a><\/p>\n\n\n\n

In any case, the video is a classic example of engaging content. It\u2019s impressive, mysterious, and compulsively watchable. <\/p>\n\n\n\n

Then there\u2019s Leah Halton\u2019s simple lip sync<\/a> of a YG Marley song\u2014no special effects, no overlays, just a single shot and perfectly done makeup. <\/p>\n\n\n\n

Over 1.1 billion views. Somehow just as watchable.<\/p>\n\n\n\n

That\u2019s the magic of video content today: simple or elaborate, as long as it\u2019s scroll-stopping, people will watch\u2014and share.<\/p>\n\n\n\n

Now, imagine if you paired that attention with your ecommerce products. What if those moments of engagement also offered a path to purchase, all with a single tap?<\/p>\n\n\n\n

This is the power of shoppable video. Today, we\u2019ll discuss why shoppable videos convert, how to create your own, and common mistakes to avoid. <\/p>\n\n\n\n